GEORGE WIMPEY TAKES 'PRIDE' IN BRUM'S GAY VILLAGE
27th May 2008
Above: Getting carried away with Birmingham Pride is Joanne Clarke from selling agents Knight Frank, with ( l to r) Stefan Campbell, Ronnie Tribe and Mel Lewis, outside the new Latitude Marketing Suite on Hurst Street.
George Wimpey City were again one of the main sponsors for the 'Birmingham Pride' festival over the May Bank Holiday!
Their pioneering Latitude development - a £34million, 189 luxury apartment scheme on Bromsgrove Street already two thirds sold off plan – is in the heart of the rapidly emerging Gay Village and is playing a major role in raising the profile of the area and improving kerb appeal.
The festival's ever-popular troupe of semi-naked dancers were body painted in Latitude's bold and vibrant colours and handed out George Wimpey branded whistles to add to the carnival atmosphere.
Sales & marketing manager Angela Handley says: "We're very proud to sponsor 'Birmingham Pride' for the second year running because it symbolises everything that is great about this previously unsung area. Since day one we've enjoyed a productive working relationship with the local community and this has quickly led to a healthy level of mutual respect.
"For example, the complex logistics of site access at this prominent location have been overcome by closing one road and utilising land opposite the site and we're working closely with the local Residents Association and local businesses to maximise efficiencies and output. Consequently, we're delighted to be continuing the residential expansion of this now proven target area - and it can only improve as more exclusive properties are built."
Joanne Clarke, associate partner for selling agents Knight Frank adds: "Two thirds have already been sold off plan to investors and little wonder, these design-led apartments represent a solid investment because of location and the fact they're at the forefront of this part of Birmingham's regeneration. Those watching the bigger city picture are also being attracted because the Gay Village merges with Chinatown and – off the back of a £170million investment programme – this area is likely to be transformed too.
"We're now enjoying our first 'buy-to-live' sales too, because astute young professionals see this area as the new place to be. Indeed, many people already consider Birmingham's Gay Village to be the pulse of the city's nightlife, with Hurst Street having some of the liveliest bars and clubs in the region as well as the acclaimed Hippodrome theatre. Plus the fabulous restaurants and casinos of Chinatown and the Arcadian are on the doorstep – and New Street Station is just 500 yards away for easy commuting, while The Bullring is just up the road too."
ENDS